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About Matt Rafton

Matt Rafton is the founder & Managing Director of Maer Group. He has 15 years’ experience in marketing and management across the hospitality industry.

META advertising for Clubs

Falling post reach, increasing cost per click averages, and 80% of all iPhone users opting out of tracking. See our top tips for running effective META campaigns in today's digital landscape.

By |2022-04-21T09:19:05+10:00April 14th, 2022|Digital Advertising, General, Instagram, Marketing, Social Media|Comments Off on META advertising for Clubs

Direct Marketing in 2022

Industry trends and individual research has discovered that an overwhelming number of members keep up to date via SMS, email and mail.

By |2022-04-13T09:32:02+10:00March 22nd, 2022|Communication, Consumer behaviour, Loyalty, Marketing, Membership|Comments Off on Direct Marketing in 2022

A new integrated loyalty system for Shiraz & SPK

Maer Group has delivered a new integrated loyalty program for the Gold Coast’s number 6 restaurant on Tripadvisor, Shiraz Persian Restaurant & Bar.

By |2022-03-10T17:13:13+10:00March 9th, 2022|Case Studies, Communication, Loyalty, Marketing, Membership|Comments Off on A new integrated loyalty system for Shiraz & SPK

Digital Marketing for Clubs

If you haven’t invested in a new website in the last 3 years, you’re likely losing revenue potential. See our recommendations for your virtual storefront & digital strategy.

By |2022-02-03T14:29:32+10:00January 31st, 2022|Digital Advertising, General, Marketing, Social Media, Website|Comments Off on Digital Marketing for Clubs

A Race to Success for The Creek

From just one years' worth of dedication including a full re-brand, training, and digital growth, The Creek achieves record-breaking new membership and attendee numbers.

By |2022-02-01T22:43:00+10:00June 8th, 2021|Case Studies|Comments Off on A Race to Success for The Creek

Upskilling for Nambour RSL

Maer Group hits the mark on the brief to upskill Nambour RSL's Marketing Manager through in-depth training workshops and informative marketing audits and reviews.

By |2021-07-14T15:50:23+10:00May 3rd, 2021|Case Studies|Comments Off on Upskilling for Nambour RSL
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