Industry News
Read the latest hospitality news for clubs, pubs and small businesses.
Including advice and tips on marketing, strategy and management.
META advertising for Clubs
Falling post reach, increasing cost per click averages, and 80% of all iPhone users opting out of tracking. See our top tips for running effective META campaigns in today's digital landscape.
Direct Marketing in 2022
Industry trends and individual research has discovered that an overwhelming number of members keep up to date via SMS, email and mail.
Digital Marketing for Clubs
If you haven’t invested in a new website in the last 3 years, you’re likely losing revenue potential. See our recommendations for your virtual storefront & digital strategy.
Queensland Clubs – Key Dates for 2022
2021 is a wrap! Now it’s time for you to take your New Year’s resolutions and turn them into actions.
Top 10 Club Marketing Predictions for 2022
As we say goodbye to 2021 and look towards 2022, we take a look at Maer Group’s Top 10 Club Marketing Predictions for 2022.
Marketing Trends from 2020
The new year has finally arrived, meaning it is time to look back on the past year and review the marketing trends that emerged from the beginning of the decade.
Successful service employees
The quality of your employees in a customer-facing environment plays a crucial role in determining market success and financial performance.
Direct messaging and how to use it
Implementing direct messaging can assist in establishing a rapport with your customers on social media, offering a great opportunity to enhance customer service.
Re-Brand: When should you Rebrand?
To rebrand is to change the image of your organisation, aiming to make the company more attractive to customers through developing a different brand identity.
The importance of an outcomes-focused mindset
For years, people have debated over the best way to complete tasks. While there isn’t a set-in stone answer, an outcomes-focused mindset comes pretty close.
Top 6 tips for using Instagram stories
Over 500 million Instagram accounts use Instagram stories every day, with one-third of the most viewed Instagram stories from businesses. We've developed our six favourite tips for maximising Instagram stories.
Covid-19: Now what? Three trends shaping consumer behaviour
While there’s no doubt the current climate presents us with challenges and opportunities, how do we know which challenges and opportunities to focus on? How do clubs, pubs and hospitality venues strike the balance between changing and staying the same?
How to pause your loyalty program
Tiered loyalty programs have become an essential part of membership offerings. Once setup, they are often left chugging away in the background. But what happens when gaming at your venue shuts down for four months? Have you taken the steps necessary to pause your program?
Top 8 opportunities from COVID-19
Sometimes, the more challenges there are, the more opportunities. This is true for COVID-19. The actions you take now will define how your members perceive your venue and who they choose to support when businesses re-open.